The Flow

Once a year, on career day, Nick Catchdubs, the DJ, producer, and founder of the independent record label Fool’s Gold, drives across the Hudson River to the New Jersey school where his mom teaches. He visits fourth, fifth, and sixth-grade classrooms and every year he asks his students the same two questions: “What music are you listening to? And how do you listen to it?”

He does it mostly out of curiosity, “Not in a vampire let me feast on the blood of the young way, but your life is totally different than mine,” he says. They’re teenagers from the suburbs; he lives in the city, and works within the music industry. This year they told him they were listening to XXXTentacion, 6ix9ine, and the Migos. And how do the kids find these artists? They just go on SoundCloud and search the phrase “sad music.”

Когда ты музыкальный журналист, ты привык мыслить категориями альбомов и синглов, мест в чартах и оценок на питчфорке. А обычный потребитель музыки в это время шазамит ее в клубе (или кальянной), находит в паблике и сохраняет на стену, или, как в примере выше, гуглит словосочетание sad music.

Цитата в начале — из мощного фичера на Vulture