Ponchik News: Design+ Strategy

Many startups focus all their energy on growing as rapidly as possible. By contrast, Slack focused on growing steadily. Each time the company received new feedback on Slack, they would not only address or implement changes based on that feedback, but they also invited more large teams to try the product. This iterative approach to development helped Tiny Speck build a solid product based on how people were actually using it and progressively expand its userbase.