Ponchik News: Design+ Strategy

Segment, GV, Accel & KPCB-backed analytics and data gathering tool just released Personas, a new way to automatically build personas based on common traits of your users. As far as I know, up until now designers and researchers were building personas based on qualitative data (or their imagination). If Segment’s new feature works as advertised, this can be a great breakthrough for human centered product design (and yeah, design systems are boring). https://segment.com/blog/put-your-customers-first-with-personas/