Ponchik News: Design+ Strategy

Alex Baldwin, designer at Simple Casual in SF compiled a short list of resources for effective behavior design:

"Behavior design gives us an organized and specific model to define and foster behavior change. This field is known academically as Captology (Computers as Persuasive Technology) and originates with Professor BJ Fogg's work with the Stanford Persuasive Tech lab."

1) Behavior First, Design Second http://bokardo.com/archives/behavior-first-design-second/ Why should behavior precede design? As designers, are we only amplifying existing human desires or modifying them?

2) Behavor Grid: 15 Types of Behavior Change http://www.behaviorgrid.org What are the different types of behavior change? Should you treat all types of behavior change the same?

3) Behavior Model http://www.behaviormodel.org If your behavior is abstract (ie. eat better), define a more precise behavior (ie. eat salad once a day).

4) Habit Design with BJ Fogg https://www.youtube.com/watch?v=YQjLOyguXSQ 40 min intro video from the guy who invented contemporary behavior change techniques

(via HackDesign)