Мы вам перезвоним

​​Head of Brand Marketing в ITE (HQ in London). Москва.

Далее описание на английском, поскольку позиция подразумевает серьезные требования к знанию английского языка (Marketing jobs).

RESPONSIBILITIES:

- Developing brand marketing strategy and media campaign management.

- Devising exhibitors and visitors decision journeys to drive engagement with our brands using the most effective & appropriate media channels.

- Developing and managing brands positioning and communication campaigns based on the agreed product strategies and Market Intelligence data.

- Driving global marketing blueprints implementation and best practice of ITE’s marketing.

- Manage relationships with key sponsors and media partners.

- Engage professional marketing agencies, PR, in-house design division and Digital marketing team in developing effective brand mix to deliver marketing messages to the core audiences in on-line and off-line. - Manage the delivery of these campaigns through campaign strategic planning & support functions briefing, and ensuring appropriate campaign KPI’s and budget tracking. - Defining core brand campaign KPI benchmarks and ensuring performance against those metrics is regularly and consistently communicated to the business.

- Managing SMM content & landing pages on all event digital platforms (web, mobile, social), ensuring brand consistency in key messaging and brand LTF.

- Manage all video/photo/branding assets of the shows to ensure high quality and consistence with the brand strategies. EXPERIENCE & KNOWLEDGE: - University degree in Marketing (International degree is a big plus).

- Ideally, a mix of B2B and B2C brand marketing experience.

- Experience of planning, developing and managing multi-channel brand marketing campaigns – at a country level.

- Good knowledge of on-line, smm and e-email channels for business communications

- Strong marketing budget management skills.

- Expertise in event management.

- Strong understanding and interest in current CRM, online marketing concepts, strategies and best practices.

- Big team management experience – preferably within an international matrix structure.

- Strong experience in branding and in-house design team management.

CONDITIONS:

- 250 000 - 330 000 gross RUB.

- Location: metro Krasnoselskaya.

CONTACTS:

Svetlana Nefedova

+79264453594

[email protected]

#marketingjobs #ite #москва #вакансиядня