NON-tech Jobs in IT

​​SENIOR PAID MEDIA (PPC) SPECIALIST at SOFTSERVE #Lviv #Kyiv The SoftServe Digital Marketing Team is searching for a seasoned Google Ads manager who can take our online performance to the next level. Partnering with a world-class marketing and sales organization, the candidate will be in a critical role to accelerate online traffic and conversions. 💼Responsibilities:

· Perform daily account monitoring, optimization, and campaign performance evaluation

· Analyze keyword and ad performance/trends, make recommendations to improve bidding ROI and manage A/B testing plans based on performance results

· Utilize automated rules to maximize account efficiency, including scripts

· Lead and work cooperatively with the Demand Generation team for keyword optimization/bidding, ads, and provide the team with key insights in paid media and SEM

· Create and lead formal presentations on campaign results, recommendations, and industry best practices

· Oversee management of budgets and pacing of each campaign ✅Requirements:

· 3+ years of relevant experience with Google Ads, while having the ability to demonstrate mastery of advanced features; ideally, 1-2 years of client services/marketing services experience at a digital agency or service provider

· Google Ads certification, proficiency with search, display, video and shopping campaigns

· Excellent knowledge of website analysis using tools like Google Analytics

· Proficiency with Google Tag Manager, AdWords Editor, experience with Google Data Studio

· Experience with Facebook Ads, LinkedIn Ads, and Twitter Ads

· Strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans ➕As a Plus:

· Google Analytics certification

· Experience with Bid Management tools (Marin & Searchlight)

· Experience with tracking Tools (DoubleClick, Atlas)

· Excel pivot table experience 👉Apply here or contact us at [email protected]